About me

I consider myself an impact-driven Service Designer, as my main goal in practice is to design human-centered services that have a beneficial impact on the society and on the environment. 

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During my high school years at in Liceo Classico my main activity was translating in Italian the works of poets and historians written in ancient languages - Greek and Latin -, which I believe was my first encounter with both problem-solving and decision-making. 

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Then, I studied Product Design at Politecnico di Milano, where I learnt a technical approach to Design, projecting tangible artefacts, aiming to solve complex human problems and expanding my focus on different areas, such as education and cohabiting.

After three years at Politecnico, I realized I wanted to broaden the scope of my practice and reach a better understanding of the human experience.

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That’s when, and why, I applied for the Service Design course at the Royal College of Art of London. As a Service Design student I had the opportunity to learn and practice a totally new approach to problem-solving, expanding my abilities and knowledge. At the RCA I have been working on a wide range of projects, in partnership with both the private and the public sector, such as Lloyds Bank and the NHS. 

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After graduating I got the Design Strategist and Researcher role at Capital One UK where I followed a rotation across thanks to which I extended my research skills conducting interviews and exploring usability testing as well as consolidating my strategy and design skills. At Capital One I mapped out the end-to-end customer experience in a overall blueprint, analysing the interactions between business and customers, while deeping my understanding of British credit and financial industry and having a positive impact on borrowers, with a special attention and personal investment to vulnerable customers.